HYPO · BetaHYPO · Hypothesis Validation Platform · Beta

Running ads,
but not sure what's next?You're running ads, but not sure what to do next?

Connect ads with product data. AI suggests this week's experiments and priorities.

Connect Meta ads with product data, and AI will suggest this week's experiment results and priorities.

Free beta for early startups

Free beta for early-stage startups

Weekly Experiment Report

W38 · Sep 15–21

Ad CTR

3.8%+0.6%p

Landing conversion

12.4%+2.1%p

Signup

184+32

Purchase

27-4

Funnel conversion (ads → payment)

Ad clicks

100

Landing visits

Signup

Activation

Purchase

AI Coach · Next Hypothesis

Signups rose but payment conversion dropped. Move the pricing section higher on your landing page this week and A/B test the "free diagnosis" copy.

We started with these questions.

Are you analyzing ads and product
as one continuous flow?Do early-stage startups really analyze
ads and product as one continuous flow?

Question 01

Want ad and product data in one place?Want to see ad data and product data
in one place?

Question 02

Want recommendations on this week's experiments?Want recommendations on
which experiments to run this week?

Question 03

Want to grow with AI tailored to your product, not an agency?Instead of an agency,
want to grow with AI tailored to your product?

Question 04

Want to spend less time on weekly data analysis?Want to spend less time
on weekly data analysis?

HYPO is not a dashboard.

It builds a cycle of experimenting and growing.It doesn't stop at viewing data.
It builds a cycle of experimenting, learning, and growing.

Weekly CycleRepeats weeklyRepeats every week

CONNECT

Connect ads & productConnect ads and product

From Meta and Google ads to signup and payment in one flow.From Meta and Google ads
to signup and payment in one flow.

VALIDATE

Validate hypothesesValidate hypotheses

Check whether ads, landing, pricing, or features block growth.Together we check whether ads, landing pages,
pricing, or features are blocking growth.

LEARN

Record experimentsRecord experiments

Capture what you tried and learned this week.Capture what you tried this week
and what you learned.

Suggest next hypothesisSuggest the next hypothesis

Based on results, suggest what to validate first next week.Based on this week's results,
we suggest what to validate first next week.

Weekly CycleRepeats weeklyRepeats every week

CONNECT

Connect ads & productConnect ads and product

From Meta and Google ads to signup and payment in one flow.From Meta and Google ads
to signup and payment in one flow.

VALIDATE

Validate hypothesesValidate hypotheses

Check whether ads, landing, pricing, or features block growth.Together we check whether ads, landing pages,
pricing, or features are blocking growth.

LEARN

Record experimentsRecord experiments

Capture what you tried and learned this week.Capture what you tried this week
and what you learned.

Suggest next hypothesisSuggest the next hypothesis

Based on results, suggest what to validate first next week.Based on this week's results,
we suggest what to validate first next week.

Hypothesis validation

The hypothesis validation process

Great products come from
repeatedly validating good hypotheses, not ideas alone.Great products aren't built from great ideas alone —
they're built by repeatedly validating good hypotheses.

1Connect ads & product
2Find what's blocking growth
3Record & validate hypotheses
4Prioritize next experiments
5Build team learning
6Decide together

Connect ads and product

Find what's holding you back

Record and validate hypotheses

Prioritize the next experiment

Build team learning

Decide together

Dashboards show numbers.
HYPO tells you what to validate.Dashboards show numbers.
HYPO tells you what to validate next.

Connect ad and product data.Connect ad and product data in one place.
Interpret through hypotheses.Interpret results through hypotheses.
Record what you learned.Record what you learned this week.
Suggest the next hypothesis.Suggest the next hypothesis to validate.

Free growth diagnosisFree growth diagnosis for early startups

Running ads but unsure what to fix first?
We'll help define hypotheses from your current situation.

Running ads but unsure what to improve first?
We'll help you define hypotheses based on your current situation.

Real storiesReal stories

Sounds like my problemSounds like my problem

Stories from founders validating hypotheses at early startups.

Stories from founders going through hypothesis validation at early-stage startups.

Early team · K*m

Everyone had a different opinion.
Discussing experiment results made decisions much faster.

SaaS company · S*ng

Meta CTR looked fine, but signup rate kept dropping.
We thought it was a landing page issue, but signup flow complexity was the real cause.
With HYPO, we mapped the funnel and found our first validation point quickly.

Commerce startup · K*m

We kept changing ad creatives,
but the problem was the product detail page, not the ads.
We realized we were just burning more ad spend.

AI service · P*rk

Weekly meetings used to end after reviewing numbers.
Now we start with which hypothesis to validate this week.

Early startup · L*e

We kept jumping between GA4, Meta, and Mixpanel.
Seeing ads through to payment in one flow was much easier.

B2B SaaS · J*ng

We always prioritized improvements by gut feel.
Now we can set priorities based on data.

Solo founder · C*oi

Hiring a marketer still felt too early.
HYPO helped us build an experiment loop before that.

Mobile app · O*

Signups were fine, but payments weren't converting.
Reconnecting event data helped us find where users actually dropped off.

EdTech platform · H*n

Instead of making new ads every week,
we decide which hypothesis to validate first — and ad efficiency improved.

Booking platform · Y*n

Less time looking at numbers,
much more time actually running experiments.

Early team · K*m

Everyone had a different opinion.
Discussing experiment results made decisions much faster.

SaaS company · S*ng

Meta CTR looked fine, but signup rate kept dropping.
We thought it was a landing page issue, but signup flow complexity was the real cause.
With HYPO, we mapped the funnel and found our first validation point quickly.

In beta — every diagnosis is done directly with founders.
Examples reconstructed from common interview concerns.

We're in beta — every diagnosis is done directly with founders.
These examples are reconstructed from common concerns in real interviews.

FAQFrequently asked questions

A hypothesis validation platform that connects ad and product data and helps you decide what to experiment on next.Hypo is a hypothesis validation platform for early-stage startups. It connects ad and product data, validates hypotheses, and helps you decide what to experiment on next.

Running ads,but not sure what's next?You're running ads, but not sure what to do next?

Are you analyzing ads and productas one continuous flow?Do early-stage startups really analyzeads and product as one continuous flow?

Want ad and product data in one place?Want to see ad data and product datain one place?

Want recommendations on this week's experiments?Want recommendations onwhich experiments to run this week?

Want to grow with AI tailored to your product, not an agency?Instead of an agency,want to grow with AI tailored to your product?

Want to spend less time on weekly data analysis?Want to spend less timeon weekly data analysis?

It builds a cycle of experimenting and growing.It doesn't stop at viewing data.It builds a cycle of experimenting, learning, and growing.

Connect ads & productConnect ads and product

Validate hypothesesValidate hypotheses

Record experimentsRecord experiments

Suggest next hypothesisSuggest the next hypothesis

Connect ads & productConnect ads and product

Validate hypothesesValidate hypotheses

Record experimentsRecord experiments

Suggest next hypothesisSuggest the next hypothesis

Great products come fromrepeatedly validating good hypotheses, not ideas alone.Great products aren't built from great ideas alone —they're built by repeatedly validating good hypotheses.

Connect ads and product

Find what's holding you back

Record and validate hypotheses

Prioritize the next experiment

Build team learning

Decide together

Dashboards show numbers.HYPO tells you what to validate.Dashboards show numbers.HYPO tells you what to validate next.

Free growth diagnosisFree growth diagnosis for early startups

Sounds like my problemSounds like my problem

FAQFrequently asked questions

Running ads,
but not sure what's next?You're running ads, but not sure what to do next?

Are you analyzing ads and product
as one continuous flow?Do early-stage startups really analyze
ads and product as one continuous flow?

Want ad and product data in one place?Want to see ad data and product data
in one place?

Want recommendations on this week's experiments?Want recommendations on
which experiments to run this week?

Want to grow with AI tailored to your product, not an agency?Instead of an agency,
want to grow with AI tailored to your product?

Want to spend less time on weekly data analysis?Want to spend less time
on weekly data analysis?

It builds a cycle of experimenting and growing.It doesn't stop at viewing data.
It builds a cycle of experimenting, learning, and growing.

Great products come from
repeatedly validating good hypotheses, not ideas alone.Great products aren't built from great ideas alone —
they're built by repeatedly validating good hypotheses.

Dashboards show numbers.
HYPO tells you what to validate.Dashboards show numbers.
HYPO tells you what to validate next.